CO-FOUNDER, CO-OWNER, CREATIVE DIRECTOR

Before starting Clarify Your Craft, Colleen worked as a Corporate Fashion Merchandiser at Carter’s Inc, where she learned how promoting margin rich products can drive revenue and how a company thrives when cross-functional teams collaborate. She brought her love of strategy, collaboration, and margin drivers to a PR/Social Media agency in Athens, GA - See.Spark.Go. There she served as a Social Media Account Manager for six national brands like Airstream, Thor Industries, and Miami Swim Week.

As fate would have it, she transitioned into a new role of managing the marketing and sales for a small woodshop, Water’s Edge Woods. During this time, she learned and implemented the StoryBrand Framework and witnessed the realities small business owners face.

Within a year, the woodshop became regionally recognized and a passion was ignited to see the livelihood of entrepreneurs thrive. During this time, she was approached for guidance by other professionals and became a Certified StoryBrand Guide, which birthed Clarify Your Craft.

Since 2019, Colleen has helped +35 small business owners thrive in their craft using the power of a clear message and clean website.