6 Tools to Help You use Video for Effective Promotion
This article is written by guest author, Gilberto Clark.
Using videos to promote businesses online is trending. We know that people are clicking more on videos on social media and subscribing to video channels. Online marketers are starting to study how they can train up in email marketing, and business owners are spending a fortune on video content creators for their sites. It doesn’t have to be that way. You can use many online tools to film and edit videos that look incredible and are perfect for using for your email marketing strategies. Here are our six favorite tools to help you use video for effective promotion.
Promo Video Maker
Promo advertises that it helps you make videos in minutes. It helps you make appealing videos that will help drive traffic to your business. It has a free trial available to create five free videos to show off your brand. Promo comes with templates to use, both video and simple text, so you can personalize your videos as much as you like. You can also add your logo to the videos, which is a neat feature. After the free trial, you can choose to subscribe to Promo for $49 per month.
2. Vimeo
Vimeo video creator is part of the Vimeo video hosting site. It is one of the largest video hosting sites in the world and is based in America. They have a repertoire of video sharing tools and live streaming options too. They offer a free thirty-day trial and other plans that start from $7 per month.
3. Biteable
Biteable is our third option for a video creator. You can choose from thousands of videos and images to help create your video. They offer studio-quality animation, images, and effects. Plus, they have a lifetime free plan which is excellent news for small businesses. The catch is that you cannot add your own logo on the free version but that it comes with the Biteable logo watermark. The paid plans that offer more start at $19 per month
4. Taboola
Taboola is an online tool that helps you advertise your video and promote it. They have worked with brands such as IKEA and Microsoft. They offer ten times higher engagement than other ad formats. Advertising themselves as the ‘world’s largest ad network. Taboola mainly works on a CPC basis (cost per click), so pricing can be a little complicated. Click here for more pricing information.
5. LogoCreator
At Logocreator.io, you can design and create your own logo for free. The download is quick and easy and is yours to use anywhere you choose. Pick from various templates and styles to find the right logo, then watermark it onto your videos.
6. Video Watermark
This is an excellent watermark tool for watermarking your videos. If your video creator tool does not come with a water marker, get a video watermark for a one-off payment. It works quickly and with no fuss. It also comes with Visual Watermark, which is a watermarking tool for images.
Don’t get left behind from the video marketing trend just because you don’t understand how to make great videos or worry you don’t have a big enough budget to utilize them. Take a day out of your schedule and play around with some video tools. We guarantee you will feel far more confident and ready to take on this trend by the end of your experience. As long as you don’t invest too much time trying to make the perfect video. Try and work out a short video advertising an event or a product and see what you can come up with. In the same way, perhaps film your pet or something you do day to day and try and make it look as appealing and professional as possible.
It is up to you what you create, but trust us, creating great videos is bound to help your business.
