New Feature Alert: Instagram Guides
Have you heard the buzz about Instagram guides?
Recently launched last week, it’s a great new way for brands to share content with their audience. With guides, you can create a flow of posts from your feed or catalog.
This feature is excellent for sharing educational content as a brand, collaborate with influencers, or feature brand ambassadors.
How to Create an Instagram Guide
Visit your profile and select the + sign in the upper right corner, then select Guide.
From here, you can select three options of content you want to promote:
Products
Places
Posts
Build your guide!
Note:
You can create content guides using other brands’ content and cross-promote brands that align with your products or services.
If you want to feature products, you must have your catalog connected.
Where to find Instagram Guides
To access a guide from a creator, simply visit their profile page, and it will be next to their feed icon.
Promoting your Instagram Guide Content
To promote your guides, you can share the content on your Instagram stories. Also, Instagram Guide content will be published in the Instagram Search section.
I would highly recommend capitalizing on this new change. Not only is educational a winning type of content to share, but Instagram also rewards new adaptors, and you will get a better chance at getting noticed the faster you jump on the bandwagon.
As always, if you have any questions and want to talk through strategies to optimize your content strategy, schedule a discovery call today!
