Why You Should Still Use Offline Promotion as Well as Online
This blog was crafted by guest writer, Harriet Porter.
It is easy to see the huge shift of companies moving their marketing to an online platform in recent years. Social media advertising is booming as are search engine ads. There are plenty of novel and effective ways to boost your sales through marketing to the online community. However, this should not mean that you stop using offline promotion for your business. Using offline promotion is a fantastic way of growing your local audience and spreading the word about your business. We are here to show you why you should still use offline promotion as well as online.
What is Your Business?
The type of promotion to use often depends on what your business has to offer. If you run a shop or have local premises, then offline promotion in all its glory is a total must-have. If you run an online shop or offer services primarily online, there are still many offline promotional avenues to explore.
Types of Offline Promotion
There are many kinds of offline promotions. Depending on your budget and the business you operate, you might consider some or all of the options to help boost your customer base.
Shopfront signage
Adverts in local papers and magazines
Television or radio adverts
Market stalls and pop-up events
Leaflets (door to door or on the street)Events campaigns
Business cards
Branded packaging
Branded products
Gift bags and promotional items
Car and window stickers
Why Offline Promotion?
Offline promotion creates a firm presence in your local community. When you advertise to people in your area, they get to know and trust your business. There is a giant movement at the moment to shop local. Even if you don’t have premises and are mainly online, local advertising can bring in more sales from your community as they want to support your business on a personal or ethical level.
Offline promotion is tangible. It is something that your audience can see and touch. If people see things online it is easy to scroll past. If they are handed a gift bag that is full of promotional items and leaflets with a business card for contact details inside, they are far more likely to follow it up and become paying customers.
Business cards are important to any business when advertising online. If you want to create them and download for free, you can visit this online business card creator. Add your brand logo and QR codes to the business card that link directly to your website. Ensure your cards are clear and easy to read and most importantly, add a phone number and contact information for your business.
Branding your packaging is a great form of offline promotion. When someone receives an item that has professional packaging, a logo and a business card to direct them back to the website they received the item from, it directly drives traffic back to the site.
Promoting yourself offline can help spread the word further via word-of-mouth advertising. If you hand out a pile of business cards to people you meet when you are out for the night or socializing, it can create great contacts. These people have met you and spoken to you on a personal level. They are likely to take your business card and go and speak to other people about how great it was to meet you and how much they want to purchase items from you or use your service. The more people they tell, the further the word spreads about your business.
Be bold with your offline advertising and see the difference in your customer base and sales as you start to spend more time on it. Budget for it and be dependable. Always ensure that your contact information is up to date and that any website addresses or social links you use in your offline promotion work to direct paying customers to your sites.
At the end of the day, it’s essential to balance both offline and online marketing for your business. If you are wanting to update your online presence, then Schedule a Discovery Call today and we can get you a website that you will want customers to see.
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